Flag Football Life (FFL) has become the title sponsor in 2024 for BAFA’s Youth Flag Competitions.
US-based FFL is no stranger to the development of young people in the game and comes to BAFA with the shared vision to grow the sport of flag football by creating a safe, fun, and competitive environment. The partnership will offer BAFA an opportunity to draw on the insights of FFL in the development of players’ skills, sportsmanship, and understanding of the game.
FFL Managing Director, Michael Reimel said: “This partnership marks the next big step in our mission to foster the global growth and development of flag football, especially for women and the youth worldwide. We share BAFA’s drive to cultivate futures, instil strong values, and provide unforgettable experiences. We hope to play our part in nurturing grassroots talent for future champions!”
BAFA Head of Youth Flag Kenny Bello said: “We are delighted that FFL took note of the ambitious goals we have set for the development of our youth offering and over the course of this partnership we will work together in various manners to support the growth of the sport at this exciting time.”