The British American Football Association (BAFA) has today launched a new website and refreshed brand as part of its 10-year vision to professionalise the game.

BAFA’s new website retains its previous domain of: britishamericanfootball.org.

New website and club finder tool

A key feature of the website is a new club finder tool, which provides an easy to use directory that lists all BAFA National League and BUCS clubs, and the disciplines that they offer. The tool will play a vital role in helping increase participation in the sport. Over the coming weeks, BAFA intends to give all clubs access to their own listing so they are able to customise their own pages with relevant images, social media information and contact details.

Further information on this will be communicated in due course.

Refreshed branding

As part of the new website launch, BAFA has also revealed a refreshed brand identity to represent our dynamic sport.

The new branding retains the British American football lion from the previous version, with the logo brought up to date with refreshed brand colours. The brand is intended to be a visual representation of the National Governing Body, and its values and commitments.

The new website will continue to be refined over the coming weeks, and a survey will be shared amongst the British American football community in the New Year to gather feedback.

“As we continue to professionalise British American football, the launch of our new website and refreshed brand is a crucial step forward.
“My vision for British American football is a sport where everyone can participate and perform. I hope our new and improved website and club finder tool will be real assets in making it easier for new players to take up our great game, while providing easily accessible news and information for our current members.
“Bringing our brand and logo up to date is also important, helping to inspire new and current players, and making British American football more identifiable both in this country and internationally.”

Pete Ackerley, BAFA Chief Executive

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