Following on from our Easyfundraising webinar in November, the latest additions to our series of Club Development workshops reflect feedback from across the game and focus on practical, everyday challenges – with sessions on using social media effectively, having difficult conversations with sporting parents, and being welcoming and supportive to neurodiverse members.
Aimed at club management, they’re designed to help clubs grow and become more sustainable. Look out for more dates being added soon, including safeguarding workshops for clubs and coaches.
The sessions listed below are now open for booking. If you have any questions, please contact amanda.mcdonald@britishamericanfootball.org
Growing Your Reach (Social Media)
Tuesday 3 February, 8-9.15pm – Growing your reach through players, coaches and partners
Join us for an online Club Development Workshop focused on using social media to grow your club. Delivered by BAFA’s Head of Marketing and Insight Rory Macnair, the workshop will run through social media best practice, highlight case studies from the community and offer open discussion and Q&A.
Super Communicators (Working with Parents)
Monday 9 March, 6.00 – 7.15pm – Managing difficult and crucial communications with sporting parents
Hosted by Gordon MacLelland from Working With Parents in Sport, the session is aimed at coaches and club managers who work with young people and is focused on navigating crucial and difficult conversations with sporting parents as effectively as possible and being ‘Super-Communicators’. Topics covered include:
– Building an effective communication strategy
– Maintaining the integrity of the coaching chain
– Corridors, Car Parks and Sauvignon Blanc
– Recognising and Managing ‘The Chimp’
– An Effective Review Process
– Planning for a difficult conversation
– Skills of Super Communicators
Understanding Neurodiversity in American Football
Monday 23 March, 7.00-8.30pm – Understanding Neurodiversity in American Football
Join us for an online Club Development Workshop focused on understanding Neurodiversity in American Football. Delivered by Neurodiverse Sport, the workshop is designed to progressively build participant’s understanding and explore realistic, applicable strategies for neuroinclusive engagement.
Themes include:
Understanding Neurodiversity in a Sport – Building foundational knowledge of how neurodivergence manifests in training, competition, and team settings.
Identifying & Supporting Neurodivergent Athletes – Recognising what neurodivergence looks like for athletes, distinguishing between neurodivergent behaviours and challenging behaviours, with lived experience perspectives.
Onboarding Neurodivergent Athletes – Practical strategies for welcoming new players, setting mutual expectations, and creating psychologically safe team environments from day one.
Club-Level Support Strategies – What clubs can implement at an organisational level to reduce barriers (communication approaches, environmental adjustments, policy considerations).
Practical Solutions & Case Studies – Working through real football scenarios with simple, actionable strategies you can start implementing immediately, including breakout discussions.