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The British American Football Association is delighted to announce the appointment of Chad Ehlertsen as its new Chief Executive Officer.

Chad brings a wealth of experience in leadership and transformational change within the sports sector, having held pivotal roles at The Football Association and in directorship capacities with England Handball and Swim England.

BAFA Chair Nichole McCulloch said: “We’re delighted to appoint someone with Chad’s breadth of experience to the role of BAFA CEO at this crucial time for our organisation. As well as responsibility for the day-to-day running of BAFA as an organisation, he will be instrumental in helping shape the next exciting chapter in our journey as a governing body as we move towards key funding milestones and seek to make the most of the exciting opportunities presented by Olympic participation.”

Incoming CEO, Chad Ehlertsen said: “It is a very exciting time for British American Football; there are any array of opportunities that are emerging. I am honoured to have the responsibility to lead the sport and am really looking forward to the challenges ahead. It is a privilege to be tasked with leading BAFA to deliver a new strategy. I look forward to getting to know new colleagues, partners, and importantly the Britball community.”

About Chad Ehlertsen:

Chad’s background in sport’s governance spans more than a decade. At a time when BAFA is in the cusp of becoming funded and recognised at the top table of British sport, Elhertsen’s seasoned leadership skills and track-record in transformational change will be invaluable. His experience spans strategic planning, digital strategy, stakeholder management, finance, and commercial management.

Chad also held influential positions at Swim England and England Handball, where he played key roles in strategy development, stakeholder engagement, and business transformation. His contributions to these organisations underscore his capability to drive change and foster growth in the sports sector. He was also previously the CEO of Birmingham County Football Association.

He will formally commence in post later this summer but hopes to use opportunities over the coming months to meet informally with stakeholders across the length and breadth of the sport.